{"id":52111,"date":"2025-05-07T11:30:00","date_gmt":"2025-05-07T07:30:00","guid":{"rendered":"https:\/\/sheniekimi.ge\/ambebi\/?p=52111"},"modified":"2025-05-07T10:04:42","modified_gmt":"2025-05-07T06:04:42","slug":"%e1%83%a0%e1%83%90%e1%83%9b%e1%83%93%e1%83%94%e1%83%9c%e1%83%98%e1%83%97-%e1%83%90%e1%83%ad%e1%83%90%e1%83%a0%e1%83%91%e1%83%94%e1%83%91%e1%83%a1-%e1%83%98%e1%83%a1%e1%83%98-%e1%83%9e","status":"publish","type":"post","link":"https:\/\/sheniekimi.ge\/ambebi\/%e1%83%a0%e1%83%90%e1%83%9b%e1%83%93%e1%83%94%e1%83%9c%e1%83%98%e1%83%97-%e1%83%90%e1%83%ad%e1%83%90%e1%83%a0%e1%83%91%e1%83%94%e1%83%91%e1%83%a1-%e1%83%98%e1%83%a1%e1%83%98-%e1%83%9e\/","title":{"rendered":"\u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d8\u10d7 \u10d0\u10ed\u10d0\u10e0\u10d1\u10d4\u10d1\u10e1 \u201c\u10d8\u10e1\u10d8 \u10de\u10d0\u10e0\u10d8\u10e1\u201d \u10e8\u10d4\u10db\u10dd\u10e1\u10d0\u10d5\u10d0\u10da\u10d8 \u201c\u10da\u10e3\u10e2\u10d4\u10ea\u10d8\u10d0\u10e1\u10d0\u201d \u10d3\u10d0 \u201c\u10d5\u10e3\u10da\u10d4 \u10d5\u10e3\u10e1\u201d \u10db\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10da\u10d4\u10d1\u10e1"},"content":{"rendered":"<div class=\"section-news news-content mb-10\" data-news-url=\"https:\/\/commersant.ge\/news\/busuness\/isi-paris-shemosavali-gel10-milionit-acharbebs-lutetsias-da-gel43-milionit-vule-vus-machveneblebs\" data-news-id=\"58075\">\n<div class=\"article-text [&amp;&gt;*&gt;a]:text-[#2797d1] font-firago-regular mt-7 news-content-for-split\" style=\"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ .5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 1.75rem; font-family: FiraGO-Regular, sans-serif; border: 0px solid currentcolor;\">\n<p><strong><a href=\"https:\/\/finspot.ge\/beauty-retailers-2023\/?fbclid=IwY2xjawKGxTpleHRuA2FlbQIxMABicmlkETFYSkJuUW1KVkFGV3NaSDl1AR5Uvlq9ohdKDqoUBNFT27lpyi6SlaHZ-UbE-YYIo4vIN5_0FvChDreWA_NB4Q_aem_VvZspmok8vB7krEsnI7NWA\" target=\"_blank\" rel=\"noopener\">\u10dd\u10e0\u10d2\u10d0\u10dc\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0 Finspot-\u10d8<\/a> \u10d9\u10dd\u10e1\u10db\u10d4\u10e2\u10d8\u10d9\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10e3\u10dc\u10d0\u10db\u10dd\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10ea\u10d0\u10da\u10dd \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10e4\u10d8\u10dc\u10d0\u10dc\u10e1\u10e3\u10e0 \u10db\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10da\u10d4\u10d1\u10e1 \u10d2\u10d0\u10d4\u10ea\u10dc\u10dd <\/strong>\u10e8\u10d4\u10db\u10d3\u10d4\u10d2\u10d8 4 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d6\u10d4:<\/p>\n<div class=\"news-content-split-div mb-3\">\n<div id=\"admixer_26b9cefbde0d4358a6f6c34d80707afc_zone_115984_sect_56458_site_50011_0\" data-sender=\"admixer\"><\/div>\n<\/div>\n<p><strong>1\ufe0f\u20e3 <\/strong>\u10e8\u10de\u10e1 \u201c\u10de\u10e0\u10d4\u10e1\u10e2\u10d8\u10df\u10d8\u201d<strong> (ICI PARIS | \u10d8\u10e1\u10d8-\u10de\u10d0\u10e0\u10d8)<\/strong><\/p>\n<p><strong>2\ufe0f\u20e3 <\/strong>\u10e8\u10de\u10e1 \u201c\u10d8\u10d5\u10d4\u10e0\u10d8\u10d0 \u10e4\u10e0\u10d0\u10dc\u10e1\u10d8\u201d<strong> (Lutecia | \u10da\u10e3\u10e2\u10d4\u10ea\u10d8\u10d0)<\/strong><\/p>\n<p><strong>3\ufe0f\u20e3 <\/strong>\u10e8\u10de\u10e1 \u201c\u10e1\u10e2\u10d0\u10d8\u10da\u10d8\u201d<strong> (Voulez-Vous | \u10d5\u10e3\u10da\u10d4 \u10d5\u10e3)<\/strong><\/p>\n<p>4\ufe0f\u20e3\u00a0\u10e8\u10de\u10e1 \u201c\u10d8\u10dc\u10e4\u10d8\u10dc\u10d8\u10e2\u10d8 \u10de\u10e0\u10dd\u201d <strong>(Qalta Bedniereba | \u10e5\u10d0\u10da\u10d7\u10d0 \u10d1\u10d4\u10d3\u10dc\u10d8\u10d4\u10e0\u10d4\u10d1\u10d0).<\/strong><\/p>\n<p>\u10d2\u10d0\u10dc\u10ee\u10d8\u10da\u10e3\u10da\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3\u10d8 \u10e1\u10d0\u10e5\u10db\u10d8\u10d0\u10dc\u10dd\u10d1\u10d0\u10d0 <strong>\u10d9\u10dd\u10e1\u10db\u10d4\u10e2\u10d8\u10d9\u10e3\u10e0\u10d8 \u10d3\u10d0 \u10de\u10d0\u10e0\u10e4\u10d8\u10e3\u10db\u10d4\u10e0\u10e3\u10da\u10d8 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10ea\u10d8\u10d8\u10e1 \u10d8\u10db\u10de\u10dd\u10e0\u10e2\u10d8 \u10d3\u10d0 \u10e0\u10d4\u10d0\u10da\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0 <\/strong>\u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10e1\u10d0\u10ea\u10d0\u10da\u10dd \u10e5\u10e1\u10d4\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10d4\u10e8\u10d5\u10d4\u10dd\u10d1\u10d8\u10d7. <strong>\u10de\u10d8\u10e0\u10d5\u10d4\u10da\u10d8 \u10e1\u10d0\u10db\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10d0\u10e1\u10d4\u10d5\u10d4 \u10d0\u10ee\u10d3\u10d4\u10dc\u10e1 \u10e1\u10d0\u10d1\u10d8\u10d7\u10e3\u10db\u10dd \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10e1\u10d0\u10ea<\/strong>, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10e3\u10e8\u10e3\u10d0\u10da\u10dd\u10d3 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d4\u10d1\u10d7\u10d0\u10dc, \u10d0\u10e1\u10d4\u10d5\u10d4 \u10e1\u10d0\u10d0\u10e4\u10d7\u10d8\u10d0\u10e5\u10dd \u10e5\u10e1\u10d4\u10da\u10d4\u10d1\u10d7\u10d0\u10dc \u10d3\u10d0 \u10e1\u10ee\u10d5\u10d0 \u10e1\u10d0\u10ea\u10d0\u10da\u10dd \u10e1\u10d0\u10d5\u10d0\u10ed\u10e0\u10dd \u10dd\u10d1\u10d8\u10d4\u10e5\u10e2\u10d4\u10d1\u10d7\u10d0\u10dc.<\/p>\n<p>\u201e\u10e1\u10d8\u10da\u10d0\u10db\u10d0\u10d6\u10d8\u10e1 \u10e1\u10d0\u10ea\u10d0\u10da\u10dd \u10d5\u10d0\u10ed\u10e0\u10dd\u10d1\u10d8\u10e1 \u10e1\u10d4\u10e5\u10e2\u10dd\u10e0\u10d8 \u10e1\u10d0\u10d9\u10db\u10d0\u10dd\u10d3 \u10e1\u10ec\u10e0\u10d0\u10e4\u10d0\u10d3 \u10db\u10d6\u10d0\u10e0\u10d3\u10d8\u10d0. \u10ec\u10d0\u10e0\u10db\u10dd\u10d3\u10d2\u10d4\u10dc\u10d8\u10da\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 <strong>\u10ef\u10d0\u10db\u10e3\u10e0\u10d8 \u10e8\u10d4\u10db\u10dd\u10e1\u10d0\u10d5\u10d0\u10da\u10d4\u10d1\u10d8 5 \u10ec\u10d4\u10da\u10e8\u10d8 \u10dd\u10e0\u10ef\u10d4\u10e0 \u10d3\u10d0 \u10db\u10d4\u10e2\u10ef\u10d4\u10e0 \u10d2\u10d0\u10d8\u10d6\u10d0\u10e0\u10d3\u10d0 \u10d3\u10d0 \u20be131 \u10db\u10d8\u10da\u10d8\u10dd\u10dc\u10d8 <\/strong>\u10e8\u10d4\u10d0\u10d3\u10d2\u10d8\u10dc\u10d0 2023 \u10ec\u10d4\u10da\u10e1 (2018: \u20be63 \u10db\u10d8\u10da\u10d8\u10dd\u10dc\u10d8). \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e1\u10ec\u10e0\u10d0\u10e4 \u10d6\u10e0\u10d3\u10d0\u10e8\u10d8 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10e0\u10dd\u10da\u10d8 \u10d8\u10d7\u10d0\u10db\u10d0\u10e8\u10d0 \u10e1\u10d0\u10e0\u10d4\u10d0\u10da\u10d8\u10d6\u10d0\u10ea\u10d8\u10dd \u10db\u10d0\u10e0\u10df\u10d4\u10d1\u10d8\u10e1 \u10d6\u10e0\u10d3\u10d0\u10db. 2018-23 \u10ec\u10da\u10d4\u10d1\u10e8\u10d8, \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10d4\u10e0\u10d7\u10dd \u10db\u10dd\u10d2\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e0\u10df\u10d0 (gross profit margin) \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10dd\u10d3 10 \u10de\u10e0\u10dd\u10ea\u10d4\u10dc\u10e2\u10e3\u10da\u10d8 \u10de\u10e3\u10dc\u10e5\u10e2\u10d8\u10d7 \u10d2\u10d0\u10d8\u10d6\u10d0\u10e0\u10d3\u10d0.<\/p>\n<p><strong>\u10ec\u10d0\u10db\u10e7\u10d5\u10d0\u10dc \u10d8\u10db\u10de\u10dd\u10e0\u10e2\u10d8\u10dd\u10e0\u10d4\u10d1\u10e1\u10d0 \u10d3\u10d0 \u10e0\u10d4\u10d0\u10da\u10d8\u10d6\u10d0\u10e2\u10dd\u10e0\u10d4\u10d1\u10e1 \u10db\u10d0\u10e6\u10d0\u10da\u10d8 \u10db\u10dd\u10db\u10d2\u10d4\u10d1\u10d8\u10d0\u10dc\u10dd\u10d1\u10d8\u10e1 \u10db\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 \u10d0\u10e5\u10d5\u10d7<\/strong>. \u10ec\u10d0\u10e0\u10db\u10dd\u10d3\u10d2\u10d4\u10dc\u10d8\u10da\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10d4\u10e0\u10d7\u10dd \u10db\u10dd\u10d2\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e0\u10df\u10d0 (gross profit margin) \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10dd \u10e8\u10d4\u10ec\u10dd\u10dc\u10d8\u10da\u10d8\u10d7 <strong>50%<\/strong>-\u10d8\u10d0, \u10e1\u10d0\u10dd\u10de\u10d4\u10e0\u10d0\u10ea\u10d8\u10dd \u10db\u10dd\u10d2\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e0\u10df\u10d0 <strong>18%<\/strong>, \u10ec\u10db\u10d8\u10dc\u10d3\u10d0 \u10db\u10dd\u10d2\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e0\u10df\u10d0 \u10d9\u10d8 <strong>12%<\/strong>.<\/p>\n<p><strong>\u10db\u10d0\u10e6\u10d0\u10da\u10d8 \u10db\u10d0\u10e0\u10df\u10d4\u10d1\u10d8, \u10d3\u10d0\u10d1\u10d0\u10da\u10d8 \u10d9\u10d0\u10de\u10d8\u10e2\u10d0\u10da\u10e3\u10e0\u10d8 \u10d3\u10d0\u10dc\u10d0\u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d4\u10d1\u10d0 <\/strong>(\u10db\u10d0\u10e6\u10d0\u10d6\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e3\u10db\u10d4\u10e2\u10d4\u10e1\u10dd\u10d1\u10d0 \u10d8\u10ef\u10d0\u10e0\u10d8\u10d7 \u10d0\u10e5\u10d5\u10d7 \u10d0\u10e6\u10d4\u10d1\u10e3\u10da\u10d8) <strong>\u10d3\u10d0 \u10d3\u10d0\u10d1\u10d0\u10da\u10d8 \u10da\u10d4\u10d5\u10d4\u10e0\u10d8\u10ef\u10d8 \u10d0\u10db \u10e1\u10d4\u10e5\u10e2\u10dd\u10e0\u10e1 \u10e4\u10d8\u10dc\u10d0\u10dc\u10e1\u10e3\u10e0\u10d0\u10d3 \u10db\u10d8\u10db\u10d6\u10d8\u10d3\u10d5\u10d4\u10da \u10d3\u10d0 \u10e8\u10d4\u10d3\u10d0\u10e0\u10d4\u10d1\u10d8\u10d7 \u10d3\u10d0\u10d1\u10d0\u10da\u10e0\u10d8\u10e1\u10d9\u10d8\u10d0\u10dc \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10db\u10dd\u10d3\u10d4\u10da\u10d0\u10d3 \u10d0\u10e7\u10d0\u10da\u10d8\u10d1\u10d4\u10d1\u10e1<\/strong>. \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3\u10d8 \u10e1\u10d0\u10d6\u10e0\u10e3\u10dc\u10d0\u10d5\u10d8 \u10d9\u10d8 \u10ee\u10d3\u10d4\u10d1\u10d0 \u10e1\u10d0\u10d1\u10e0\u10e3\u10dc\u10d0\u10d5\u10d8 \u10d9\u10d0\u10de\u10d8\u10e2\u10d0\u10da\u10d8\u10e1 \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10d8 \u10db\u10d0\u10e0\u10d7\u10d5\u10d0, \u10e0\u10d0\u10d7\u10d0 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10db\u10d0 \u10d2\u10d0\u10dc\u10d0\u10d2\u10e0\u10eb\u10dd\u10dc \u10d6\u10e0\u10d3\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10d9\u10db\u10d0\u10e0\u10d8\u10e1\u10d8 \u10db\u10dd\u10d9\u10da\u10d4\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc\u10d8 \u10da\u10d8\u10d9\u10d5\u10d8\u10d3\u10e3\u10e0\u10dd\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d0.<\/p>\n<p><strong>\u10d0\u10e1\u10d4\u10d5\u10d4 \u10d9\u10e0\u10d8\u10e2\u10d8\u10d9\u10e3\u10da\u10d0\u10d3 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10d0 \u10db\u10d0\u10e1\u10e8\u10e2\u10d0\u10d1\u10d8\u10e1 \u10d4\u10d9\u10dd\u10dc\u10dd\u10db\u10d8\u10d8\u10e1 \u10db\u10d8\u10e6\u10ec\u10d4\u10d5\u10d0<\/strong>, \u10d5\u10d8\u10dc\u10d0\u10d8\u10d3\u10d0\u10dc \u10e1\u10d0\u10dd\u10de\u10d4\u10e0\u10d0\u10ea\u10d8\u10dd \u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10d8\u10e1 \u10dd\u10de\u10e2\u10d8\u10db\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc\u10d8 \u10db\u10dd\u10db\u10d2\u10d4\u10d1\u10d8\u10d0\u10dc\u10dd\u10d1\u10d8\u10e1 \u10d3\u10d0 \u10d7\u10d0\u10d5\u10d8\u10e1\u10e3\u10e4\u10d0\u10da\u10d8 \u10e4\u10e3\u10da\u10d0\u10d3\u10d8 \u10dc\u10d0\u10d9\u10d0\u10d3\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d4\u10dc\u10d4\u10e0\u10d8\u10e0\u10d4\u10d1\u10d8\u10e1 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10ec\u10e7\u10d0\u10e0\u10dd\u10d0. \u10d4\u10e1 \u10d9\u10d8 \u10dc\u10d0\u10d7\u10da\u10d0\u10d3 \u10e9\u10d0\u10dc\u10e1 \u10ec\u10d0\u10e0\u10db\u10dd\u10d3\u10d2\u10d4\u10dc\u10d8\u10da \u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10e8\u10d8\u10ea, \u10e1\u10d0\u10d3\u10d0\u10ea \u10dd\u10e0\u10d8 \u10d3\u10dd\u10db\u10d8\u10dc\u10d0\u10dc\u10e2\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10d0\u10ee\u10d4\u10e0\u10ee\u10d4\u10d1\u10e1 \u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10d8\u10e1 \u10dd\u10de\u10e2\u10d8\u10db\u10d0\u10da\u10e3\u10e0 \u10db\u10d0\u10e0\u10d7\u10d5\u10d0\u10e1 \u10d3\u10d0, \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10d0\u10d3, \u10e1\u10d0\u10d9\u10db\u10d0\u10e0\u10d8\u10e1\u10d8 \u10e4\u10e3\u10da\u10d0\u10d3\u10d8 \u10dc\u10d0\u10d9\u10d0\u10d3\u10d4\u10d1\u10d8 \u10e0\u10e9\u10d4\u10d1\u10d0 \u10d3\u10d8\u10d5\u10d8\u10d3\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10e1\u10d0\u10ea\u10d4\u10db\u10d0\u10d3\u10d0\u10ea.<\/p>\n<p>\u10d0\u10e0\u10e1\u10d4\u10d1\u10e3\u10da\u10d8 \u10d3\u10d0 \u10d0\u10ee\u10d0\u10da\u10d8 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1 \u10e4\u10dd\u10dc\u10d6\u10d4, \u10eb\u10da\u10d8\u10d4\u10e0\u10d8 <strong>\u10d1\u10e0\u10d4\u10dc\u10d3\u10d8<\/strong> \u10d3\u10d0 <strong>\u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0 <\/strong>\u10d2\u10d0\u10d3\u10d0\u10db\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8 \u10ee\u10d3\u10d4\u10d1\u10d0 \u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc\u10d8 \u10db\u10dd\u10d2\u10d4\u10d1\u10d8\u10d0\u10dc\u10dd\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1\u201c, &#8211; \u10ec\u10d4\u10e0\u10d8\u10d0 \u10d0\u10dc\u10d2\u10d0\u10e0\u10d8\u10e8\u10e8\u10d8.<\/p>\n<p>\u10ec\u10d0\u10e0\u10db\u10dd\u10d3\u10d2\u10d4\u10dc\u10d8\u10da \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1, <strong>\u201c\u10d8\u10e1\u10d8-\u10de\u10d0\u10e0\u10d8\u201d \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10d0\u10e6\u10d0\u10da\u10e8\u10d4\u10db\u10dd\u10e1\u10d0\u10d5\u10da\u10d8\u10d0\u10dc\u10d8 \u10de\u10d0\u10e0\u10e4\u10d8\u10e3\u10db\u10d4\u10e0\u10e3\u10da\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0\u10d0<\/strong>. 2023 \u10ec\u10d4\u10da\u10e1 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10d1\u10e0\u10e3\u10dc\u10d5\u10d0\u10db <strong>\u20be59 \u10db\u10d8\u10da\u10d8\u10dd\u10dc\u10d8 <\/strong>\u10e8\u10d4\u10d0\u10d3\u10d2\u10d8\u10dc\u10d0. \u10d1\u10dd\u10da\u10dd 5 \u10ec\u10d4\u10da\u10e8\u10d8, \u201c<strong>\u10d8\u10e1\u10d8-\u10de\u10d0\u10e0\u10d8<\/strong>\u201c-\u10e1 <strong>\u10e8\u10d4\u10db\u10dd\u10e1\u10d0\u10d5\u10da\u10d4\u10d1\u10d8 \u10d2\u10d0\u10dd\u10e0\u10db\u10d0\u10d2\u10d3\u10d0 (CAGR: 16%)<\/strong>. \u10d0\u10db\u10d0\u10d5\u10d3\u10e0\u10dd\u10e3\u10da\u10d0\u10d3, \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10da\u10d8\u10d3\u10d4\u10e0\u10e1 <strong>\u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10d0\u10e6\u10d0\u10da\u10d8 \u10db\u10dd\u10db\u10d2\u10d4\u10d1\u10d8\u10d0\u10dc\u10dd\u10d1\u10d8\u10e1 \u10db\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 <\/strong>\u10d3\u10d0, \u10dd\u10e0 \u10e3\u10e8\u10e3\u10d0\u10da\u10dd \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d7\u10d0\u10dc \u10e8\u10d4\u10d3\u10d0\u10e0\u10d4\u10d1\u10d8\u10d7, <strong>\u10e1\u10d0\u10e3\u10d9\u10d4\u10d7\u10d4\u10e1\u10dd\u10d3 \u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d8 \u10e1\u10d0\u10d1\u10e0\u10e3\u10dc\u10d0\u10d5\u10d8 \u10d9\u10d0\u10de\u10d8\u10e2\u10d0\u10da\u10d8 \u10d0\u10e5\u10d5\u10e1.<\/strong><\/p>\n<p>\u201e<strong>\u10da\u10e3\u10e2\u10d4\u10ea\u10d8\u10d0\u10e1<\/strong>\u201d \u10d1\u10e0\u10e3\u10dc\u10d5\u10d0 \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10da\u10d8\u10d3\u10d4\u10e0\u10e1 17%-\u10d8\u10d7 \u10e9\u10d0\u10db\u10dd\u10e3\u10d5\u10d0\u10e0\u10d3\u10d4\u10d1\u10d0 \u10d3\u10d0 2023 \u10ec\u10d4\u10da\u10e1 <strong>\u20be49 \u10db\u10d8\u10da\u10d8\u10dd\u10dc\u10d8 <\/strong>\u10e8\u10d4\u10d0\u10d3\u10d2\u10d8\u10dc\u10d0. 2018-23 \u10ec\u10da\u10d4\u10d1\u10e8\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10dd\u10d3 \u10ec\u10da\u10d8\u10e3\u10e0\u10d0\u10d3 (CAGR) <strong>20%-\u10d8\u10d7 \u10d8\u10d6\u10e0\u10d3\u10d4\u10d1\u10dd\u10d3\u10d0<\/strong> \u10d3\u10d0 5 \u10ec\u10da\u10d8\u10e1 \u10d2\u10d0\u10dc\u10db\u10d0\u10d5\u10da\u10dd\u10d1\u10d0\u10e8\u10d8 <strong>\u10d1\u10e0\u10e3\u10dc\u10d5\u10d0 2.5-\u10ef\u10d4\u10e0 \u10d2\u10d0\u10d6\u10d0\u10e0\u10d3\u10d0<\/strong>.<\/p>\n<p>\u201c<strong>\u10d5\u10e3\u10da\u10d4 \u10d5\u10e3<\/strong>\u201d \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10dc\u10d0\u10d3 \u10e9\u10d0\u10db\u10dd\u10e3\u10d5\u10d0\u10e0\u10d3\u10d4\u10d1\u10d0 \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10d3\u10dd\u10db\u10d8\u10dc\u10d0\u10dc\u10e2 \u10db\u10dd\u10dc\u10d0\u10ec\u10d8\u10da\u10d4\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10db\u10d8\u10e1\u10db\u10d0 \u10e8\u10d4\u10db\u10dd\u10e1\u10d0\u10d5\u10da\u10d4\u10d1\u10db\u10d0 <strong>\u20be16 \u10db\u10d8\u10da\u10d8\u10dd\u10dc\u10d8 <\/strong>\u10e8\u10d4\u10d0\u10d3\u10d2\u10d8\u10dc\u10d0 2023 \u10ec\u10d4\u10da\u10e1. \u201c<strong>\u10d5\u10e3\u10da\u10d4-\u10d5\u10e3<\/strong>\u201c-\u10db \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10d4\u10e2\u10d0\u10d3 \u10d2\u10d0\u10d6\u10d0\u10e0\u10d3\u10d0 \u10e1\u10d0\u10e0\u10d4\u10d0\u10da\u10d8\u10d6\u10d0\u10ea\u10d8\u10dd \u10db\u10d0\u10e0\u10df\u10d4\u10d1\u10d8, \u10d7\u10e3\u10db\u10ea\u10d0 \u10db\u10d0\u10d8\u10dc\u10ea <strong>\u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10dc\u10d4\u10da\u10d8 \u10e8\u10d4\u10db\u10dd\u10e1\u10d0\u10d5\u10da\u10d4\u10d1\u10d8\u10e1 \u10d6\u10e0\u10d3\u10d0 <\/strong>\u10d0\u10e9\u10d5\u10d4\u10dc\u10d0. \u10d1\u10dd\u10da\u10dd 5 \u10ec\u10d4\u10da\u10e8\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10d1\u10e0\u10e3\u10dc\u10d5\u10d0 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10dd\u10d3 \u10ec\u10da\u10d8\u10e3\u10e0\u10d0\u10d3 (CAGR) <strong>\u10db\u10ee\u10dd\u10da\u10dd\u10d3 7%<\/strong>-\u10d8\u10d7 \u10d8\u10d6\u10e0\u10d3\u10d4\u10d1\u10dd\u10d3\u10d0.<\/p>\n<p>\u201c<strong>\u10e5\u10d0\u10da\u10d7\u10d0 \u10d1\u10d4\u10d3\u10dc\u10d8\u10d4\u10e0\u10d4\u10d1\u10d0<\/strong>\u201d \u10d9\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10ea\u10d8\u10e0\u10d4 \u10db\u10d0\u10e1\u10e8\u10e2\u10d0\u10d1\u10d8\u10e1 \u10db\u10e5\u10dd\u10dc\u10d4\u10d0, \u10d7\u10e3\u10db\u10ea\u10d0 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10e1\u10ec\u10e0\u10d0\u10e4\u10d8 \u10d6\u10e0\u10d3\u10d8\u10e1 \u10e2\u10d4\u10db\u10de\u10d8 \u10d0\u10e5\u10d5\u10e1: 2023 \u10ec\u10d4\u10da\u10e1 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10d1\u10e0\u10e3\u10dc\u10d5\u10d0\u10db <strong>\u20be7 \u10db\u10d8\u10da\u10d8\u10dd\u10dc\u10d8<\/strong>\u10e8\u10d4\u10d0\u10d3\u10d2\u10d8\u10dc\u10d0, \u10ee\u10dd\u10da\u10dd \u10d1\u10dd\u10da\u10dd 5 \u10ec\u10d4\u10da\u10e8\u10d8 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10dd \u10ec\u10da\u10d8\u10e3\u10e0\u10d8 \u10d6\u10e0\u10d3\u10d0 (CAGR) <strong>21% <\/strong>\u10d8\u10e7\u10dd.<\/p>\n<p>\u10e1\u10d8\u10da\u10d0\u10db\u10d0\u10d6\u10d8\u10e1 \u10e1\u10d4\u10e5\u10e2\u10dd\u10e0\u10d8\u10e1 \u10db\u10dd\u10dc\u10d0\u10ec\u10d8\u10da\u10d4\u10d4\u10d1\u10d8\u10e1 <strong>\u10e1\u10d0\u10d4\u10e0\u10d7\u10dd \u10db\u10dd\u10d2\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e0\u10df\u10d4\u10d1\u10d8 42%-55%-\u10d8\u10e1 \u10e4\u10d0\u10e0\u10d2\u10da\u10d4\u10d1\u10e8\u10d8\u10d0<\/strong>. \u10d0\u10e6\u10e1\u10d0\u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10d8\u10d0, \u10e0\u10dd\u10db <strong>\u10d1\u10dd\u10da\u10dd 5 \u10ec\u10d4\u10da\u10e8\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10d4\u10e0\u10d7\u10dd \u10db\u10dd\u10d2\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e0\u10df\u10d4\u10d1\u10d8 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10dd\u10d3 10 \u10de\u10e0\u10dd\u10ea\u10d4\u10dc\u10e2\u10e3\u10da\u10d8 \u10de\u10e3\u10dc\u10e5\u10e2\u10d8\u10d7 \u10d2\u10d0\u10d8\u10d6\u10d0\u10e0\u10d3\u10d0<\/strong>, \u10e0\u10d0\u10db\u10d0\u10ea \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10e0\u10dd\u10da\u10d8 \u10d8\u10d7\u10d0\u10db\u10d0\u10e8\u10d0 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d1\u10e0\u10e3\u10dc\u10d5\u10d8\u10e1 \u10d6\u10e0\u10d3\u10d0\u10e8\u10d8.<\/p>\n<p>\u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10dd\u10de\u10d4\u10e0\u10d0\u10ea\u10d8\u10dd \u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10d8\u10e1 <strong>\u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d3\u10d8\u10d3\u10d8 \u10ea\u10d0\u10da\u10d9\u10d4\u10e3\u10da\u10d8 \u10d9\u10dd\u10db\u10de\u10dd\u10dc\u10d4\u10dc\u10e2\u10d8 \u10ee\u10d4\u10da\u10e4\u10d0\u10e1\u10d4\u10d1\u10d8\u10d0<\/strong>, \u10e0\u10d0\u10ea \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10dd \u10e8\u10d4\u10ec\u10dd\u10dc\u10d8\u10da\u10d8\u10d7 \u10e8\u10d4\u10db\u10dd\u10e1\u10d0\u10d5\u10da\u10d4\u10d1\u10d8\u10e1 <strong>16%<\/strong>-\u10e1 \u10e8\u10d4\u10d0\u10d3\u10d2\u10d4\u10dc\u10e1. <strong>\u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da \u10d3\u10d0\u10dc\u10d0\u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10e8\u10d8 \u10d9\u10d8 \u10e2\u10dd\u10de 3 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0\u10db \u20be0.8-\u20be2.3 \u10db\u10d8\u10da\u10d8\u10dd\u10dc\u10d8 \u10d3\u10d0\u10ee\u10d0\u10e0\u10ef\u10d0<\/strong> \u10ec\u10d4\u10da\u10d8\u10ec\u10d0\u10d3\u10e8\u10d8, \u10e0\u10d0\u10ea \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10dd \u10e8\u10d4\u10ec\u10dd\u10dc\u10d8\u10da\u10d8\u10d7 \u10d1\u10e0\u10e3\u10dc\u10d5\u10d8\u10e1 <strong>3.2%<\/strong>-\u10e1 \u10ec\u10d0\u10e0\u10db\u10dd\u10d0\u10d3\u10d2\u10d4\u10dc\u10e1. \u10d2\u10d0\u10db\u10dd\u10dc\u10d0\u10d9\u10da\u10d8\u10e1\u10d8\u10d0 \u201c<strong>\u10e5\u10d0\u10da\u10d7\u10d0 \u10d1\u10d4\u10d3\u10dc\u10d8\u10d4\u10e0\u10d4\u10d1\u10d0<\/strong>\u201c, \u10e1\u10d0\u10d3\u10d0\u10ea \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10ee\u10d0\u10e0\u10ef\u10d8 \u10db\u10d8\u10dc\u10d8\u10db\u10d0\u10da\u10e3\u10e0\u10d8\u10d0 (\u20be19 \u10d0\u10d7\u10d0\u10e1\u10d8).<\/p>\n<p><strong>\u201e\u10e1\u10d0\u10dd\u10de\u10d4\u10e0\u10d0\u10ea\u10d8\u10dd \u10db\u10dd\u10d2\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0 EBITDA \u10db\u10d0\u10e0\u10df\u10d4\u10d1\u10d8 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10dd \u10e8\u10d4\u10ec\u10dd\u10dc\u10d8\u10da\u10d8\u10d7 14% \u10d3\u10d0 18%<\/strong>, \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10d0\u10d3 \u2014 \u10e0\u10d0\u10ea \u10e1\u10d0\u10ea\u10d0\u10da\u10dd \u10e1\u10d4\u10e5\u10e2\u10dd\u10e0\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10db\u10d0\u10e6\u10d0\u10da\u10d8 \u10db\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10d4\u10da\u10d8\u10d0.<\/p>\n<p><strong>\u10da\u10d4\u10d5\u10d4\u10e0\u10d8\u10ef\u10d8\u10e1 \u10e8\u10d4\u10d3\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1\u10d0\u10e1 \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10d4\u10da\u10d8\u10d0 \u10d2\u10d0\u10d5\u10d8\u10d7\u10d5\u10d0\u10da\u10d8\u10e1\u10ec\u10d8\u10dc\u10dd\u10d7 \u10e1\u10d0\u10d0\u10e6\u10e0\u10d8\u10ea\u10ee\u10d5\u10dd \u10e1\u10e2\u10d0\u10dc\u10d3\u10d0\u10e0\u10e2\u10d4\u10d1\u10e8\u10d8 \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10d0. <\/strong>\u10d9\u10d4\u10e0\u10eb\u10dd\u10d3, \u201c<strong>\u10da\u10e3\u10e2\u10d4\u10ea\u10d8\u10d0<\/strong>\u201d \u10d3\u10d0 \u201c<strong>\u10d5\u10e3\u10da\u10d4 \u10d5\u10e3<\/strong>\u201d \u10d8\u10e7\u10d4\u10dc\u10d4\u10d1\u10d4\u10dc IFRS 16 \u10e1\u10e2\u10d0\u10dc\u10d3\u10d0\u10e0\u10e2\u10e1, \u10e0\u10dd\u10db\u10da\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10d0\u10d3\u10d0\u10ea \u10e1\u10d0\u10d8\u10ef\u10d0\u10e0\u10dd \u10d5\u10d0\u10da\u10d3\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d4\u10d1\u10e1 \u10d1\u10d0\u10da\u10d0\u10dc\u10e1\u10d6\u10d4 \u10d0\u10e1\u10d0\u10ee\u10d0\u10d5\u10d4\u10dc, \u10e0\u10d0\u10ea \u10db\u10d0\u10d7 \u10da\u10d4\u10d5\u10d4\u10e0\u10d8\u10ef\u10e1 \u10db\u10d0\u10e6\u10da\u10d0 \u10ec\u10d4\u10d5\u10e1. \u10d3\u10d0\u10dc\u10d0\u10e0\u10e9\u10d4\u10dc\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8 \u10d9\u10d8 IFRS for SMEs \u10e1\u10e2\u10d0\u10dc\u10d3\u10d0\u10e0\u10e2\u10e1 \u10db\u10d8\u10e1\u10d3\u10d4\u10d5\u10d4\u10dc, \u10e0\u10d0\u10ea \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0\u10e1 \u10d0\u10eb\u10da\u10d4\u10d5\u10e1 \u10d8\u10ef\u10d0\u10e0\u10d0 \u10e1\u10e0\u10e3\u10da\u10d0\u10d3 \u10e1\u10d0\u10dd\u10de\u10d4\u10e0\u10d0\u10ea\u10d8\u10dd \u10ee\u10d0\u10e0\u10ef\u10d0\u10d3 \u10d2\u10d0\u10dc\u10d8\u10ee\u10d8\u10da\u10dd\u10dc \u10d3\u10d0 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10d8 \u10d5\u10d0\u10da\u10d3\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d4\u10d1\u10d8 \u10d1\u10d0\u10da\u10d0\u10dc\u10e1\u10e8\u10d8 \u10d0\u10e0 \u10d0\u10d8\u10e1\u10d0\u10ee\u10dd\u10e1. <strong>\u10d0\u10e6\u10e0\u10d8\u10ea\u10ee\u10d5\u10d8\u10e1 \u10e1\u10e2\u10d0\u10dc\u10d3\u10d0\u10e0\u10e2\u10d4\u10d1\u10e8\u10d8 \u10e1\u10ee\u10d5\u10d0\u10dd\u10d1\u10d0 \u10d0\u10e0\u10d0\u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10da\u10d4\u10d5\u10d4\u10e0\u10d8\u10ef\u10d6\u10d4, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 EBITDA-\u10d6\u10d4, \u10d0\u10e5\u10e2\u10d8\u10d5\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10ea\u10e3\u10da\u10dd\u10d1\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10dd\u10de\u10d4\u10e0\u10d0\u10ea\u10d8\u10dd \u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10d8\u10e1 \u10e1\u10e2\u10e0\u10e3\u10e5\u10e2\u10e3\u10e0\u10d0\u10d6\u10d4\u10ea \u10d0\u10ee\u10d3\u10d4\u10dc\u10e1 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0\u10e1.<\/strong><\/p>\n<p>\u10d7\u10d0\u10d5\u10d8\u10e1\u10e3\u10e4\u10d0\u10da\u10d8 \u10e4\u10e3\u10da\u10d0\u10d3\u10d8 \u10dc\u10d0\u10d9\u10d0\u10d3\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10ea\u10e3\u10da\u10dd\u10d1\u10d0 \u10db\u10d9\u10d0\u10e4\u10d8\u10dd\u10d3 \u10d0\u10e1\u10d0\u10ee\u10d0\u10d5\u10e1 \u10e1\u10d0\u10d1\u10e0\u10e3\u10dc\u10d0\u10d5\u10d8 \u10d9\u10d0\u10de\u10d8\u10e2\u10d0\u10da\u10d8\u10e1 \u10db\u10d0\u10e0\u10d7\u10d5\u10d8\u10e1 \u10d3\u10d0 \u10db\u10d0\u10e1\u10e8\u10e2\u10d0\u10d1\u10d8\u10e1 \u10d4\u10d9\u10dd\u10dc\u10dd\u10db\u10d8\u10d8\u10e1 \u10d4\u10e4\u10d4\u10e5\u10e2\u10d8\u10d0\u10dc\u10dd\u10d1\u10d0\u10e1. \u10d0\u10db \u10db\u10ee\u10e0\u10d8\u10d5, \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10eb\u10da\u10d8\u10d4\u10e0\u10d8 \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10d0 \u201c<strong>\u10d8\u10e1\u10d8 \u10de\u10d0\u10e0\u10d8\u10e1<\/strong>\u201d \u10e3\u10d9\u10d0\u10d5\u10d8\u10d0 \u2014 <strong>\u10d0\u10e5\u10d5\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d4\u10e4\u10d4\u10e5\u10e2\u10d8\u10d0\u10dc\u10d8 \u10e4\u10e3\u10da\u10d8\u10e1 \u10d1\u10e0\u10e3\u10dc\u10d5\u10d8\u10e1 \u10ea\u10d8\u10d9\u10da\u10d8, \u10ee\u10dd\u10da\u10dd \u10db\u10d0\u10e1\u10e8\u10e2\u10d0\u10d1\u10d8 \u10d0\u10eb\u10da\u10d4\u10d5\u10e1 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0\u10e1 \u10dd\u10de\u10e2\u10d8\u10db\u10d8\u10d6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10d8\u10d7 \u10d8\u10db\u10e3\u10e8\u10d0\u10dd\u10e1<\/strong>. \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10db \u10e4\u10e3\u10dc\u10d3\u10d0\u10db\u10d4\u10dc\u10e2\u10e3\u10e0\u10d8 \u10e4\u10d0\u10e5\u10e2\u10dd\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd, \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10d0\u10ee\u10d4\u10e0\u10ee\u10d4\u10d1\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10dd\u10ea\u10e3\u10da\u10dd\u10d1\u10d8\u10d7\u10d8 \u10d3\u10d8\u10d5\u10d8\u10d3\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10d3\u10d0\u10ee\u10d3\u10d4\u10d1\u10e1, \u10db\u10d0\u10e8\u10d8\u10dc \u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea <a href=\"https:\/\/sheniekimi.ge\/ambebi\/%e1%83%a0%e1%83%9d%e1%83%92%e1%83%9d%e1%83%a0-%e1%83%93%e1%83%90%e1%83%95%e1%83%9b%e1%83%90%e1%83%9a%e1%83%9d-%e1%83%a2%e1%83%94%e1%83%9a%e1%83%94%e1%83%95%e1%83%98%e1%83%96%e1%83%9d%e1%83%a0%e1%83%98\/\">\u10dd\u10e0\u10d8<\/a> \u10ec\u10d0\u10e0\u10db\u10dd\u10d3\u10d2\u10d4\u10dc\u10d8\u10da\u10d8 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d8 2023 \u10ec\u10da\u10d8\u10e1 \u10e9\u10d0\u10d7\u10d5\u10da\u10d8\u10d7 \u10d3\u10d8\u10d5\u10d8\u10d3\u10d4\u10dc\u10d3\u10d4\u10d1\u10e1 \u10d0\u10e0 \u10d2\u10d0\u10e1\u10ea\u10d4\u10db\u10d3\u10d0.<\/p>\n<p>\u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10d4\u10e0 \u10d2\u10d0\u10ea\u10d4\u10db\u10e3\u10da\u10d8 \u10d3\u10d8\u10d5\u10d8\u10d3\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8 2018-23 \u10ec\u10da\u10d4\u10d1\u10e8\u10d8 \u10d9\u10e3\u10db\u10e3\u10da\u10d0\u10e2\u10d8\u10e3\u10e0\u10d0\u10d3 \u10d0\u10e1\u10d4\u10d7\u10d8\u10d0:<\/p>\n<p>1\ufe0f\u20e3 <strong>ICI PARIS<\/strong>: \u20be21.3 \u10db\u10d8\u10da\u10d8\u10dd\u10dc\u10d8<\/p>\n<p>2\ufe0f\u20e3 <strong>Lutecia<\/strong>: \u20be4.1 \u10db\u10d8\u10da\u10d8\u10dd\u10dc\u10d8<\/p>\n<p>3\ufe0f\u20e3 <strong>Voulez-Vous<\/strong>: \u10d0\u10e0 \u10d2\u10d0\u10e3\u10ea\u10d8\u10d0 \u10d3\u10d8\u10d5\u10d8\u10d3\u10d4\u10dc\u10d3\u10d8<\/p>\n<p>4\ufe0f\u20e3 <strong>Qalta Bedniereba<\/strong>: \u10d0\u10e0 \u10d2\u10d0\u10e3\u10ea\u10d8\u10d0 \u10d3\u10d8\u10d5\u10d8\u10d3\u10d4\u10dc\u10d3\u10d8\u201c, &#8211; \u10dc\u10d0\u10d7\u10e5\u10d5\u10d0\u10db\u10d8\u10d0 \u10d0\u10dc\u10d2\u10d0\u10e0\u10d8\u10e8\u10e8\u10d8.<\/p>\n<p><strong>\u10d9\u10dd\u10e1\u10db\u10d4\u10e2\u10d8\u10d9\u10e3\u10e0\u10d8 \u10d3\u10d0 \u10de\u10d0\u10e0\u10e4\u10d8\u10e3\u10db\u10d4\u10e0\u10e3\u10da\u10d8 \u10e1\u10d4\u10e5\u10e2\u10dd\u10e0\u10d8\u10e1 \u10dd\u10d7\u10ee\u10d8 \u10db\u10dd\u10d7\u10d0\u10db\u10d0\u10e8\u10d8\u10e1 \u10e8\u10d4\u10db\u10dd\u10e1\u10d0\u10d5\u10da\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d8\u10dc\u10d0\u10db\u10d8\u10d9\u10d0 <\/strong>2018-2023:<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-786 lazyloaded\" src=\"https:\/\/finspot.ge\/wp-content\/uploads\/2025\/05\/Beauty-Retailers-Revenue-Dynamics-2-1024x616.png\" width=\"1024\" height=\"616\" data-src=\"https:\/\/finspot.ge\/wp-content\/uploads\/2025\/05\/Beauty-Retailers-Revenue-Dynamics-2-1024x616.png\" data-srcset=\"https:\/\/finspot.ge\/wp-content\/uploads\/2025\/05\/Beauty-Retailers-Revenue-Dynamics-2-1024x616.png 1024w, https:\/\/finspot.ge\/wp-content\/uploads\/2025\/05\/Beauty-Retailers-Revenue-Dynamics-2-300x181.png 300w, https:\/\/finspot.ge\/wp-content\/uploads\/2025\/05\/Beauty-Retailers-Revenue-Dynamics-2-768x462.png 768w, https:\/\/finspot.ge\/wp-content\/uploads\/2025\/05\/Beauty-Retailers-Revenue-Dynamics-2.png 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em><strong>\u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10db\u10e4\u10da\u10dd\u10d1\u10d4\u10da\u10d4\u10d1\u10d8<\/strong>:<br \/>\n<strong>1\ufe0f\u20e3 \u10e8\u10de\u10e1 &#8220;\u10de\u10e0\u10d4\u10e1\u10e2\u10d8\u10df\u10d8&#8221; (ICI PARIS | \u10d8\u10e1\u10d8-\u10de\u10d0\u10e0\u10d8)<br \/>\n<\/strong>\ud83d\udcbc \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10db\u10e4\u10da\u10dd\u10d1\u10d4\u10da\u10d4\u10d1\u10d8:<\/em><br \/>\n<em>&#8211; \u10de\u10d0\u10d0\u10e2\u10d0 \u10d2\u10d8\u10d2\u10d0\u10e3\u10e0\u10d8: 25%<\/em><br \/>\n<em>&#8211; \u10d2\u10d8\u10dd\u10e0\u10d2\u10d8 \u10db\u10d4\u10d3\u10e3\u10da\u10d0\u10e8\u10d5\u10d8\u10da\u10d8: 25% <\/em><br \/>\n<em>&#8211; \u10d3\u10d0\u10d5\u10d8\u10d7 \u10db\u10d4\u10d3\u10e3\u10da\u10d0\u10e8\u10d5\u10d8\u10da\u10d8: 25%<\/em><br \/>\n<em>&#8211; \u10dc\u10d8\u10dc\u10dd \u10d0\u10da\u10d8\u10d1\u10d4\u10d2\u10d0\u10e8\u10d5\u10d8\u10da\u10d8: 25%.<\/em><\/p>\n<p><em><strong>2\ufe0f\u20e3 \u10e8\u10de\u10e1 &#8220;\u10d8\u10d5\u10d4\u10e0\u10d8\u10d0 \u10e4\u10e0\u10d0\u10dc\u10e1\u10d8&#8221; (Lutecia | \u10da\u10e3\u10e2\u10d4\u10ea\u10d8\u10d0)<br \/>\n<\/strong>\ud83d\udcbc \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10db\u10e4\u10da\u10dd\u10d1\u10d4\u10da\u10d4\u10d1\u10d8:<\/em><br \/>\n<em>&#8211; \u10da\u10d4\u10e0\u10d8 \u10e4\u10ee\u10d0\u10d9\u10d0\u10eb\u10d4: 60%<\/em><br \/>\n<em>&#8211; \u10d2\u10dd\u10e9\u10d0 \u10ef\u10d8\u10ee\u10d5\u10d0\u10e8\u10d5\u10d8\u10da\u10d8: 40%.<br \/>\n<\/em><br \/>\n<em><strong>3\ufe0f\u20e3 \u10e8\u10de\u10e1 &#8220;\u10e1\u10e2\u10d0\u10d8\u10da\u10d8&#8221; (Voulez-Vous | \u10d5\u10e3\u10da\u10d4 \u10d5\u10e3)<br \/>\n<\/strong>\ud83d\udcbc \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10db\u10e4\u10da\u10dd\u10d1\u10d4\u10da\u10d8:<\/em><br \/>\n<em>&#8211; \u10d2\u10d8\u10dd\u10e0\u10d2\u10d8 \u10d9\u10d4\u10d9\u10d4\u10da\u10d8\u10eb\u10d4: 100%.<br \/>\n<\/em><br \/>\n<em><strong>4\ufe0f\u20e3\u00a0\u10e8\u10de\u10e1 &#8220;\u10d8\u10dc\u10e4\u10d8\u10dc\u10d8\u10e2\u10d8 \u10de\u10e0\u10dd&#8221; (Qalta Bedniereba | \u10e5\u10d0\u10da\u10d7\u10d0 \u10d1\u10d4\u10d3\u10dc\u10d8\u10d4\u10e0\u10d4\u10d1\u10d0)<br \/>\n<\/strong>\ud83d\udcbc \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10db\u10e4\u10da\u10dd\u10d1\u10d4\u10da\u10d8:<\/em><br \/>\n<em>&#8211; \u10d3\u10dd\u10d3\u10dd \u10e0\u10d0\u10d6\u10db\u10d0\u10eb\u10d4: 100%.<\/em><\/p>\n<div class=\"my-4\">\n<div id=\"admixer_ccca3fe2957b4b428838197942335b0c_zone_115983_sect_56458_site_50011_0\" data-sender=\"admixer\"><a href=\"https:\/\/commersant.ge\/news\/busuness\/isi-paris-shemosavali-gel10-milionit-acharbebs-lutetsias-da-gel43-milionit-vule-vus-machveneblebs\">\u10ec\u10e7\u10d0\u10e0\u10dd<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"section-news news-content mb-10\" data-news-url=\"https:\/\/commersant.ge\/news\/world\/intesa-sanpaolo-m-kvartaluri-tsminda-mogeba-mosalodnelze-uketesad-gazarda\" data-news-id=\"58077\">\n<div class=\"flex items-center justify-between\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u10dd\u10e0\u10d2\u10d0\u10dc\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0 Finspot-\u10d8 \u10d9\u10dd\u10e1\u10db\u10d4\u10e2\u10d8\u10d9\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10e3\u10dc\u10d0\u10db\u10dd\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10ea\u10d0\u10da\u10dd \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10e4\u10d8\u10dc\u10d0\u10dc\u10e1\u10e3\u10e0 \u10db\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10da\u10d4\u10d1\u10e1 \u10d2\u10d0\u10d4\u10ea\u10dc\u10dd \u10e8\u10d4\u10db\u10d3\u10d4\u10d2\u10d8 4 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d6\u10d4: 1\ufe0f\u20e3 \u10e8\u10de\u10e1 \u201c\u10de\u10e0\u10d4\u10e1\u10e2\u10d8\u10df\u10d8\u201d (ICI PARIS | \u10d8\u10e1\u10d8-\u10de\u10d0\u10e0\u10d8) 2\ufe0f\u20e3 \u10e8\u10de\u10e1 \u201c\u10d8\u10d5\u10d4\u10e0\u10d8\u10d0 \u10e4\u10e0\u10d0\u10dc\u10e1\u10d8\u201d (Lutecia | \u10da\u10e3\u10e2\u10d4\u10ea\u10d8\u10d0) 3\ufe0f\u20e3 \u10e8\u10de\u10e1 \u201c\u10e1\u10e2\u10d0\u10d8\u10da\u10d8\u201d (Voulez-Vous | \u10d5\u10e3\u10da\u10d4 \u10d5\u10e3) 4\ufe0f\u20e3\u00a0\u10e8\u10de\u10e1 \u201c\u10d8\u10dc\u10e4\u10d8\u10dc\u10d8\u10e2\u10d8 \u10de\u10e0\u10dd\u201d (Qalta Bedniereba | \u10e5\u10d0\u10da\u10d7\u10d0 \u10d1\u10d4\u10d3\u10dc\u10d8\u10d4\u10e0\u10d4\u10d1\u10d0). \u10d2\u10d0\u10dc\u10ee\u10d8\u10da\u10e3\u10da\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3\u10d8 \u10e1\u10d0\u10e5\u10db\u10d8\u10d0\u10dc\u10dd\u10d1\u10d0\u10d0 \u10d9\u10dd\u10e1\u10db\u10d4\u10e2\u10d8\u10d9\u10e3\u10e0\u10d8 \u10d3\u10d0 \u10de\u10d0\u10e0\u10e4\u10d8\u10e3\u10db\u10d4\u10e0\u10e3\u10da\u10d8 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10ea\u10d8\u10d8\u10e1 \u10d8\u10db\u10de\u10dd\u10e0\u10e2\u10d8 \u10d3\u10d0 \u10e0\u10d4\u10d0\u10da\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[270,9,268],"tags":[],"class_list":{"0":"post-52111","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-270","8":"category-siakhleebi","9":"category-268"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sheniekimi.ge\/ambebi\/wp-json\/wp\/v2\/posts\/52111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sheniekimi.ge\/ambebi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sheniekimi.ge\/ambebi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sheniekimi.ge\/ambebi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sheniekimi.ge\/ambebi\/wp-json\/wp\/v2\/comments?post=52111"}],"version-history":[{"count":1,"href":"https:\/\/sheniekimi.ge\/ambebi\/wp-json\/wp\/v2\/posts\/52111\/revisions"}],"predecessor-version":[{"id":52113,"href":"https:\/\/sheniekimi.ge\/ambebi\/wp-json\/wp\/v2\/posts\/52111\/revisions\/52113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sheniekimi.ge\/ambebi\/wp-json\/wp\/v2\/media\/52112"}],"wp:attachment":[{"href":"https:\/\/sheniekimi.ge\/ambebi\/wp-json\/wp\/v2\/media?parent=52111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sheniekimi.ge\/ambebi\/wp-json\/wp\/v2\/categories?post=52111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sheniekimi.ge\/ambebi\/wp-json\/wp\/v2\/tags?post=52111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}